Diary section (back of PR Week)

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Thought you all may appreciate this from the back page of PR Week (October 1, 2004):

PR fails to impress, finds CHA research

Workplace communicatons agency CHA has commissioned research in to how proud Brits are of their workplace and their employers. Unfortunately, the results were a bit too revealing.

Out of 1,158 respondents, only two said that they would be proud to work in PR. A shocking result that PR Week, of course, immediately assumed must be a mistake.

But according tho CHA account executive Gregor Ridley it all makes perfect sense: ‘There is obviously a strong disconnection with the people who want to get into PR and the general impression people have of the industry. ‘

But what to do, eh?

UPDATE: The report in question can be found here as a PDF file.