According to a report by RSM Robson Rhodes Business Consulting called The Silent Scream of the Unloved Customer British blue-chips would make 35 per cent more profits if their businesses actually gave customers what they wanted. Looking at the FTSE100 alone, that would add up to in excess of 20 billion GBP per year. The report found that 80 per cent of customers think that companies do not fully meet their expectations. You can get the report by asking them nicely.
With 20 billion to play for in the UK alone, there’s got to be a business opportunity there somewhere.