Blogging for wholesome enterprise goodness

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From Tony Perkins, founder of the AlwaysOn Network and Scott McNeally of Sun Microsystems; why blogging is going to be more important for business. It is interesting the way Scott tries to put distance between Sun and internet hype (what happened to ‘we put the dot in’ strapline?). Humour aside, the interview recognises the role of the blog as a massive intermediation process. More here.