Haaretz the liberal Israeli national newspaper has started publishing a weekly international edition online as a PDF. It can be found at Haaretz dotcom. The editors are Karen Kaufman and Robert Rosenberg.Caitlin Moran the television critic wrote this opinion piece in The Times about sex no longer working as an advertising tool, making our visual bombardment of sexual imagery adverts such as Wonderbra’s landmark 1994 ‘Hello Boys’ campaign impotent. She sees it as a sign that Britain is growing up, I’m not so sure.
Mobile, the UK newspaper for the mobile phone sales channel has interesting article called ‘Coming soon to a billboard near you’ in this weeks issue about how mobile operators are making the most of shrinking marketing budgets and the 3G rollout by looking to inventive regional campaigns led by hot shop advertising thinking including experiential marketing stunts and interactive bus stop adverts, supported by conventional consumer PR tactics of competitions and giveaways.