Back to the future


A while ago I did a back to basics entry on how I had moved from a perfectly good Nokia 6600 to a older, more elegant and better looking 8850. According to Josh Rubin’s Coolhunting blog I am not alone, in fact there is a website called Retrofone to cater for people like me.

Why? Because I believe that there is a sweet spot when technology has a certain level of sophistication and performance when it is at its most usable. As things become more complex and sophisticated they become less user friendly, go wrong more often and no longer provides an elegant solution to customer needs. It starts to lack quality. Don’t believe me? Think about this :

  • I can write a letter as fast on my old 12 year old Mac desktop running Word 5.1 as I can using Office X on a much more powerful iBook
  • I can only email as fast as I did when I used Netscape Communicator on the Mac back in ’98, yet my computer is at least eight times more powerful
  • I am still only as organised using my Palm Tungsten 3 as I was when I had a Palm Vx, but the Vx really did fit in my pocket and caused me half as much grief

Now my broadband connection is up, I only use my phone for SMS text messages and to make calls, so I wanted to move back to a smaller phone with a big battery life

The iPod is currently in the sweet spot with the iTunes Music Store, Google is there with their search engine and Amazon with their e-commerce site.

One Reply to “Back to the future”

  1. I have just bought my first stamps of the year.

    I have also cleaned my Cross Fountain Pen and bought a new pot of Black ink.

    This weekend I will sit down at my desk and practice my penmanship as I write out my christmas cards. Do I feel this is back to basics or is it just part of what Christmas is all about?

    The interesting thing for me is that with so few jazz recording produced on vinyl when one comes out that is outstanding I imeadately buy it in vinyl. Because modern CDs do not have the same range or tone quality and listening to music at times has to be undertaken as an exclussive activity rather than just a soundtrack for my movements.

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