Amazon.co.uk sent through an email offering to pre-sell the forthcoming JK Rowling book Harry Potter and the Half-Blood Prince. This is the sixth in the Harry Potter series of books and will come with grown-up and children’s cover options for those people not wanting to look a complete fool on their way into work.
According to Amazon the book will be launched on Saturday July, 16 2005. If it is anything like Harry Potter and the Order of the Phoenix, the volume and weight of books to be delivered will strain the resources of the likes of DHL and the Royal Mail. From Bloomsbury and Amazon’s point of view it must be a logistical challenge on a par with a major military campaign. From a PR point of view it will be taking up a fair amount of space in the national newspapers for a week or so beforehand.