For the past fortnight or so there has been a buzz building up on the web about a viral clip based on a Volkswagen commercial playing on the Polo. Small but Tough campaign. In the advertisement a terrorist steps out of his house into a VW Polo, drives to a European style cafe where their diners on the pavement including a child in a pushchair and detonates a dynamite body vest. Whilst the interior of the car is engulfed in flame and the car rocks a bit on its springs from the blast. According to the buzz on the web the clip is alleged to have been done by London-based creative team Lee and Dan, Volkswagen are said to be threatening legal action and extremely peeved over the fact this clip made into the wild.
- Is it a hoax? Kind of, according to The Guardian the clip was made by Lee and Dan as a new business ‘calling card’ to get the attention of Volkswagen
- Looks professional, was it expensive? Apparently about 40,000GBP