Jargon Watch: efluentials

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I haven’t seen this sort of feeding frenzy since PR agencies started throwing a wobbly about how to get their fingers into the corporate website design pie with online press rooms and the like.efluentials – a word owned and used by Burson Marsteller to describe bloggers, people who subscribe and contribute to email newsletters, bulletin boards etc. Kudos to grizzily journalist David Tebbutt