Quality not piracy is the issue

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Audience figures at cinemas have dropped in the US and the movie industry is working out what it can do about it. Michael Lyndon, chairman of Sony Pictures Entertainment told the New York Times: “Part of this is the fact that the movies may not have lived up to the expectations of the audience, not just in this year, but in years prior,” said Michael Lynton, chairman of Sony Pictures Entertainment, which had some flops this summer, including the science fiction action movie “Stealth” and the romantic comedy “Bewitched.” “Audiences have gotten smart to the marketing, and they can smell the good ones from the bad ones at a distance.”