Sony Computer Entertainment apparently did a stencilling campaign around Los Angeles (although they’re not owning up to it). And its starting to get some serious consumer backlash.Where they went wrong:
- The artwork. The characters look more like they are about to have an epileptic fit than enjoy playing with a PSP. It isn’t clever, it isn’t humourous, its not particularly subversive. It looks cheap and lacks quality.
- The implementation: it seems to be be blanket in its coverage, SonyBMG’s experience having an an anti-social behaviour order brought against it for similar poster campaign carpet bombing shows that the organisation does not share internal best practice
- The message: What is this campaign trying to say? It’s not cool, its not down with the kids (as the tag on the stencil opposite shows)