Sometimes press releases are written by PRs for political reasons (if you’re an inhouse person) or because its billable time (if you’re in consultancy).We know that they are shocking, we know that the journalists are not interested in them and that they probably don’t make sense.I’ll put my hand up and admit that my name is on the bottom of some truly shocking releases, but I wanted to share and celebrate thisDisney release around Disney’s new adaption of the CS Lewisfantasy series.I personally love the reference in the second paragraph to “highest theatre quality possible” about content playable on a PC or an iPod.
Kudos to the
interesting people email list group for flagging up this beauty and KMC Partners Public Relations of Cambridge Massachusetts for crafting the release and providing me with a modicum of amusement.
“The Narnia Full-Screen Experience’ ushers in an exciting, cutting-edge way of delivering movie materials to audiences,” said Dennis Rice, senior vice president of publicity for Buena Vista Pictures Marketing. “The Maven application allows movie fans at home to see trailers and clips the way they should be seen, in the highest theatrical quality possible. With the tremendous amount of interest we’ve already seen for ‘The Chronicles of Narnia,’ we felt this was the perfect opportunity to partner with Maven, as there is no better application to showcase the scope and grandeur of the movie.”
“Consumers are watching videos online anywhere, anytime they want, and want access to the same content on all of their entertainment devices,” said Hilmi Ozguc, CEO of Maven Networks. “We’re proud to partner with Disney in making highest-quality content available to video-enabled iPods and PCs, and in helping them market their film content to meet changing consumer viewing habits.”
Maven Networks’ broadband video software platform powers the online experience of film studios, media companies and leading marketers who seek an exceptionally rich user experience in an era when consumers spend more of their media time online. Once installed, the Narnia channel automatically checks for content updates, and will also offer a range of interactive options, including the ability to send to a friend, check for movie times and purchase tickets.
Directed by Andrew Adamson (“Shrek,” “Shrek 2”) and produced by Academy Award(R)-winning producer Mark Johnson (“Rain Man”), “The Chronicles of Narnia: The Lion, The Witch and The Wardrobe” is one of the most highly anticipated movies of the year, and is scheduled to arrive in theatres everywhere on December 9th.
About Maven Networks
Maven Networks provides broadband video technologies that unite the visual impact of television with the interactivity and measurability of the Internet. Maven’s end-to-end video publishing, delivery and management platform generates new revenue streams for content providers and builds deeper customer relationships for marketers.The company’s products, the Maven Media System and Maven Intelligent Delivery System (IDS), are used by world-class customers, including 20th Century Fox, Sony Pictures, Atom Films, Clear Channel Communications’ Premiere Radio unit, Nordstrom, EMI Virgin Records, General Motors, Pepsi and A&E Television Networks International, to deliver more engaging HD video experiences. More information about Maven can be found at www.maven.net .
SOURCE Walt Disney Studios
CONTACT: Dennis Rice, Senior Vice President, Publicity, Buena Vista Pictures Marketing, +1-818-560-5610; or Jack Pan of Disney, +1-818-560-6318, firstname.lastname@example.org;
Kristen Collins, +1-617-758-4193, Kristen@kmcpartners.com, or Mary Kae Marinac,+1-978-685-3136, email@example.com, both for Maven Networks Web site: http://www.maven.net/ Web site: http://narnia.com