Branded Content & Stuff

I was reading this month’s copy of Wired Magazine (14.03) when I noticed a collaboration between Lenny Kravitz and Absolut Vodka called Absolut Kravitz where the vodka brand is making MP3s of Kravitz available for free.The first track available for download is Breathe.

The track includes artwork so when you share the track (Kravitz rock pretensions meet Sonar Kollektiv-type beats) it acts as a vodka pimp.

Seriously though its nicely done branded content that shows how the marketers have thought about the brand experience on an iPod rather more than the usual efforts.

Blowing my own trumpet time: in my work persona I have been quoted at the end of PR Week’s feature on blogging – hey I have to make a living somehow!