To RSS or not RSS? That is the question

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I had a quick chat with long-time Reg Hardware editor Tony Smith and the use of RSS feeds for PR came up.I was interested in his opinion as others like Tom Foremski and Charles Arthur have argued that this is the way forward for PR material delivery.

Tony felt that there was too many feeds now that he had to keep track off and would only really be interested in it for dynamic data like price changes on products (I guess rather like an old school tickertape).

The RSS feeds present exactly the same problem as traditional PR’s deluge of press releases via email has on journalists.

Now if someone came up with a news reader that understands context and user intent to help.