Jargon Watch: Zing


Zing
Originally uploaded by renaissancechambara.

Zing – A ‘new’ social phenomena that Samsung is trying to build around using the Z5; a poor imitation of the iPod Nano. Zing means to listen to music on your Samsung MP3 player and putting your head in another place instead of the dull normality of your life. Unfortunately they are using tube ads to build this new social phenomena, there doesn’t seem to be a spokesperson as a proof-point of the ground swell and given the popularity of the iPod it would be hard to back Zing up with credible research to build into a media story. So its a bit of a PR dogs dinner.

It may seem like a funky idea in downtown-Seoul, but its not going to wash on the Central line with its sea of white earbuds, instead it has the connotations of a cleaning product and has no appeal on the z-list of MP3 players. Dial Z for loser.

3 Replies to “Jargon Watch: Zing”

  1. Too true.

    Seen it today on the tube – only about 25 years too late. This would have been great for the launch of the Sony Walkman, but since then we’ve had all the other personal stereos, portable CD players, Mini Disc players, MP3 players, portable DVD players (and of course books/newspapers/bloody soduku) all of which allow you to ‘put your head in another place’.

    Don’t know what someone was thinking at the agency either/and/or the client side to come up with this creative route and execution but it’s crap – really crap. Poor idea, poor execution, poor timing, poor product design (it looks like ‘my first electronic gadget’).

    What a waste of time, effort and money. Don’t forget to flush…

  2. Too true.

    Seen it today on the tube – only about 25 years too late. This would have been great for the launch of the Sony Walkman, but since then we’ve had all the other personal stereos, portable CD players, Mini Disc players, MP3 players, portable DVD players (and of course books/newspapers/bloody soduku) all of which allow you to ‘put your head in another place’.

    Don’t know what someone was thinking at the agency either/and/or the client side to come up with this creative route and execution but it’s crap – really crap. Poor idea, poor execution, poor timing, poor product design (it looks like ‘my first electronic gadget’).

    What a waste of time, effort and money. Don’t forget to flush…

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