GQ magazine’s new blog (well kind of)


gq magazine’s new blog
Originally uploaded by renaissancechambara.

GQ magazine has launched a new blog, however its only half formed. At the moment there isn’t an RSS feed, instead readers have to rely on email alerts (which I guess is easier for Conde Naste to sell adverts in to credit card issuers and all the marketers who put leaflets in the blogs dead tree cousin).There is no comments section, which makes it cheaper to write and maintain, but the magazine misses a golden opportunity to open the conversation with existing and prospective readers.

At the moment its only a blog because its the cheapest form of content management system (CMS) available to publishers. Oh yeah a design that was a bit less 1998 would help as well, it looks very conservative and boring not really reflecting the values of the publication.

It’s early days, I hope that it will improve.

Get the action here.

2 Replies to “GQ magazine’s new blog (well kind of)”

  1. Yeah I received my GQ email newsletter the other day and went and checked it out. No RSS, trackbacks, comments etc. It’s horrible.

    Plus, they announced the blog before they’d actually put any content of value on it. Wasting my time!

    Shame too, I like reading the magazine.

    Do I sound like a blog snob? :-)

  2. Its not about being a blog snob, the user experience is affecting the goodwill in the GQ brand and illustrates how media companies are struggling to come to grips with the changes afoot in online media – which is a shame. Particularly as Conde Naste recently purchased Wired Digital as well, I had a certain expectation of rolling big, when the roll to paraphrase that Agency.com pitch video for Subway which as been doing the rounds recently.

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