I am curious oranj

El Reg has caught up with Orange’s mod your mobile campaign. I am sure the programme is designed to crank up the ARPU (average revenue per user) amongst Orange users and get some positive word-of-mouth karma about the brand.Mobification – the art of modifying your phone: from painting it to adding a screen cleaner and Hello Kitty pendants, a Reebok lanyard from Romford market or a new ringtone is sweeping the chav nation.

With almost 90 per cent of those surveyed (for a press release) admitting to at least altering their ring tone.

Iain Tait of Poke London has been involved in running an online campaign to highlight the MaxPower version of mobification for Orange here.