Usually Budgens is a desert for cool consumerism but my faith was restored with this fantastic packaging form Dorset Cereals. Gone are the day glow colours, literal illustrations and wack cartoon characters. There is no stock photography of women exercising that ends up being used on feminine hygiene product advertising as well.Instead the simple but reassuring design with dye cut windows and foil print on quality matt card provides a quality ensemble. Its a cereal equivalent of Innocent Smoothies.
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