Chinese brands going global

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Chines brands going global was covered in an interesting Brandchannel article about the challenges that they face. This is particularly acute when they enter western markets.

The article is good, but doesn’t cover the recent BenQ – Siemens disaster that took out one of Europe’s pre-eminent mobile phone manufacturers at the time. More details here  its a PDF document so Preview.app or Adobe Acrobat reader required.