Learn from the old ways

I started off in PR working in community relations for an oil and gas exploration company during my college vacation. The general thinking then was that you could not do community relations unless you became part of the community.Unfortunately this lesson has been lost on many of the companies who are dashing off to exploit the metaverse of Second Life.

The Second Life Herald (SLH) written by long-time Second-Lifers delivers a smack down to Rohit Bhargava of Ogilvy Public Relations Worldwide. Bhargava is the lightning rod for a string of complaints from the community regarding the conduct of PR agencies false claiming firsts and polluting the community.

The SLH also lays into the way corporates are developing virtual properties out of keeping with the Second Life experience. As Bill Hicks would have said “marketers know the price of everything and the value of nothing”.

Thanks to Iain Tait at Crackunit.