Jargon Watch: Cyberchondriacs

Thanks to my colleague Jasmine Chng for flagging this up: Harris Interactive came up with the new demographic definition “Cyberchondriacs”.

A Cyberchondriac is someone who go online to learn about physician conditions and symptoms as a first line of medical advice ahead of visiting their GP (family doctor in US English) and research potential treatments.

They now represent 84% of all online adults.

In the UK, with NHS Direct and the long time (two weeks isn’t unusual) it can take to get a doctor’s appointment, I think it is less about cyberchondria and more about cyber health self-service.