Adhesive branding

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Sticker from Leon

Originally uploaded by renaissancechambara.
I love the ‘adhesive’ branding at LEON restaurant on The Strand. They use plain packaging and brand it up with a selection of stickers like the one in the pictures.

The images have been co-opted from old marketing and advertising images. There isn’t a unifying visual brand theme, aside from a quirky retro feel. From this perspective LEON tears up and throws away the book on brand identity and is better for it.

More pictures here and here.