Michelin Gives Stars, but Tokyo Turns Up Nose – New York Times – if I go restaurant hunting in Japan, I want to be told by by the Japanese not some French interlopers the best places to go. Also Japan is more wired than most other nations on earth, why the dead tree edition instead of using viaMichelin’s much vaunted mapping on a mobile service?
FT Executive Membership Forums – Homepage – the FT’s answer to A Small World for executives or another way to sell attendees at its conferences? The page is shockingly badly coded
Brand persuasion wheel – Ulli Appelbaum – Six most common principles of human persuasion that can be used by marketers reward, threat, expertise, liking, scarcity and social proof