Polaroid announced in February that they would not be making any more instant film. Photographic film has moved from being a mainstream to niche product with the rise of digital photography. However marketers and designers don’t seem to have got the message.
I had a meeting marketing distribution company Don’t Panic Media the other day and they gave me some of their latest packs which are given out at cool clothes and records shops (if you have to ask me which ones, you are obviously not cool enough).
Anyway going through the packs I noticed two marketing campaigns by adidas for its originals range and Red Bull the energy drink company that both aped the Polaroid instant film print. Both went as far to use a UV varnish over the picture to give it a shiny and distinctive layer in comparison to the matt surround.
Then at the weekend I noticed this window display at the Fred Perry flagship story in Covent Garden Piazza which takes the Polaroid homage to a whole new level.