The power of brands

Burger King and the Whopper are the poster child for big food. My first memory of Burger King was seeing one of my friends drag a McWorker across the counter after the person had taken his order and screamed into the back kitchen Whopper! Unfortunately this was also Liverpudlian slang for a fool, an idiot and name calling is not tolerated.

Anyway this is an old video but I had shared it with some of my colleagues and wanted to share it with you as it shows the power brands and the relationship that they have with consumers.

Seeing the King come to save the day still brings a tear to my eye.