Wikinomics: How Mass Collaboration Changes Everything by Don Tapscott and Anthony D. Williams

Reading Time: 2 minutes

Don Tapscott’s Paradigm Shift was required reading when I was in college in the mid-1990s, many of the important concepts such as enterprise collaboration and the co-opting of consumers in the production process are extended and expanded upon in Wikinomics: How Mass Collaboration Changes Everything to include web 2.0 services and the latest iterations of open source software.

Is there anything in Wikinomics that readers of Tapscott’s previous books would find surprising or different? No. To be honest I found it most of use for pulling together case studies for internal and external presentations to help clients and peers ‘get’ online/digital/web 2.0.

If you haven’t read a Tapscott book before then this one is a well-read and researched book that provides up-to-date examples of offline and and online collaboration and how this is affecting the world of commerce. If you are familiar with his work pick it up secondhand on Amazon Marketplace it’s an interesting but by no means essential read. More book reviews here.