Jargon Watch: purofu

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Purofu is a Japanese word for an online profile similar to a Facebook page with personal information (location, favourite films and music) and and photographs similar to a Facebook profile but optimised to be viewed and edited on the ubiquitous mobile phone – so they aren’t some of the greatest looking websites.

People can search for keywords then leave comments or links and have random discussions that are the online equivalent of shooting the breeze. Mixi the Japanese equivalent of Facebook has over 34 million users and 13 million of its users access the service by a mobile phone as well, so the rise of purofu is understandable.

Mobile optimised bar codes facilitate real-world profile sharing, CGIBOY is a great example of a purofu service. Thanks to Peter Payne for the heads up on this.