Blag artist extraordinaire

My former boss at Pirate Communications has always had an knack for publicity-grabbing stunts some of them were very clever. Though I used to tire of hearing a journalist pub quiz and look-alikes hosted press events at every brain storm. I recently got an email from him that managed to combine a great publicity-grabbing idea and one of his leisure time pursuits:

Subject: Slobbing about is a right old earner 

Date: June 19, 2008 03:06:01 PM BST

To:


Dear all,

If you want to sponsor me I would be very grateful.  I recognise that this sort of request can be a pain in the neck so my apologies in advance.  But please donate anyway through:

www.justgiving.com/champagnechallenge

Four blokes watch telly and eat take ways in intense fund-raising bid

When: 08.00 21 June 2008 – 08.00 22 June 2008.

If you’re fed up of receiving requests for sponsorship of mountain climbing, long-distance swimming, bungee jumping or other worthy exploits then don’t despair. Four gentlemen from Sidcup, who are attempting to raise money for research into Motor Neurone Disease (MND) have, after rigorous training for a number of years, decided to devote a whole day doing bugger all, supported by their sponsors. Well, nothing apart from watching telly, eating take aways and drinking (all electricity, food and drink consumed is separately funded) and having a barbecue cooked by someone’s Mrs.

Motor Neurone Disease (MND) is a progressive neurodegenerative disease that attacks the upper and lower motor neurones. This leads to weakness and wasting of muscles, causing increasing loss of mobility in the limbs, and difficulties with speech, swallowing and breathing. In recent years there is evidence to suggest the incidence of Motor Neurone Disease (MND) is increasing. It can affect any adult at any age but most people diagnosed with the disease are over the age of 40, with the highest incidence occurring between the ages of 50 and 70. Men are affected approximately twice as often as women.

Mark Gately, who claims to be the laziest of the four, said: “My dad has just been diagnosed with MND and I’m determined to do all that I can to help him and other sufferers. Rashly, we agreed to do a sponsored cycle ride through France later on in the year but because of the target we’ve set ourselves we need to do more, or less, depending on which way you look at it.

“We’ll be starting with a full English, filling in up to lunch time with a film, maybe a pizza for lunch, afternoon tea with London Pride and maybe some footie, or a nap, in order to get ready for a barbecue or a take-away curry in the evening depending on if our wives are talking to us by then. This will go some way to helping increase fitness levels for our 300 mile ride in September.”

Anyone wishing to donate can go to www.justgiving.com/champagnechallenge.

Editors’ notes Media wishing to obtain photography of this fast-moving event, or wanting to visit if they can hack the pace, can contact David Pincott on 0786X XXXXXX

Its good to see the creativity put to use for a good cause and worth the donation to charity. If you can support David click here to donate via JustGiving.

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