Links of the day

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Avvo: get advice from lawyers using Web 2.0 techniques » VentureBeat – According to Dean Takahashi Avvo ‘applies Web 2.0 techniques that keep the lawyers honest and give consumers more options.” Interesting use of web 2.0 techniques, we’ll see how it works in practice. Will one successful lawyer disciplinary hearing bring the brand promise of Avvo down or could they keep on trucking like eBay?

I, Cringely . The Pulpit . The Eyes Have It | PBS

Korean Cultural Centre UK

808state – the old Spinmasters radio shows – hands in the air

Innocent Smoothies accused over environmental marketing – Telegraph – Innocent Drinks PR fail and respond on their blog here

Bruised South Korean government takes on ”infodemics” – by Kim Junghyun SEOUL (Reuters) – South Korea’s unpopular young government is having second thoughts about the benefits of running the world’s most wired society. The Justice Ministry is working on what it calls a Cyber Defamation Law.”The reality is that we lack the means to effectively deal with harmful Internet messages,” a ministry official said.

How “Janet” Fooled the Twittersphere She’s the Voice of Exxon Mobil – ExxonMobil got brandjacked on the Twittersphere

Taking social networks abroad – Why MySpace and Facebook are failing in Japan

Microsoft the Company – interesting badvocate site that has marshalled its facts well rather than going purely for emotion and vitriol. A textbook determined detractor that would be hard to deal with as a PR person – its a ShoZu competitor, allows you to upload iPhone pictures to flickr. Version for Sony Ericsson and Nokia phones due soon.