Brands in eBay UK’s Zeitgeist

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As part of its mail out to customers I noticed that eBay had included a ‘what’s hot top ten’, think of it as a kind of brand version of Google’s zeitgeist. It made some interesting reading:

  1. iPhone – not terribly surprised by this one. Even Ewan over at Mobile Industry News was struggling to get hold of a first-generation iPhone recently.
  2. Wii fit – your starting to get bored of the Wii Sports games that came with the console, how do you keep the crumblies amused?
  3. Nintendo DS – a work of pure genius and good value for money, can’t understand the reason why people poke around on eBay for one – its all a bit pikey really
  4. Next – the people’s clothing store. I still haven’t worked out why though
  5. Laptop – family rows used to be about who drove the television remote control, this was eventually settled by hand me down TVs in the kids rooms. I suspect this laptop popularity is the internet equivalent.
  6. Diesel – Diesel is the new Levi’s so its inevitable that they would feature on the poll. Surprised that clothes purchases rate so highly though given the highly tactile purchase experience offered in offline stores. Shopping centres are doomed
  7. PS3 – not only is it the high-spec games console that isn’t as much fun as a Wii, it is also a respectable Blu-Ray player. I am holding out for Denon to get some skin in the game and Richer Sounds to start chipping them to play disks from all other regions before investing. I mean you can’t take the PS3 seriously, it looks like Darth Vader’s cigar humidor
  8. PSP – whilst the DS is the ultimate portable games console the PSP has been carving out a very good niche for itself as an alternative portable video platform to the iPod video. Its all about the screen. I still think the PSP looks like a tombstone
  9. Nokia – the people’s mobile phone, why pay for a new handset when you can get a cooler unlocked handset on eBay, no questions asked. With widespread BB5 decoders about to go on sale it will be a lot cheaper to unlock handsets in the future
  10. Radley – the value designer bags with the highland terrier logo (you know similar to the terrier that also appears on the Netto supermarket bags like this one below)

netto bag