Riepl’s Law

New types of media will “never replace existing media”, instead a convergence takes place leading to a different way and field of use for these older forms. From a newspaper perspective London’s ‘free’ newspapers: Metro, London Lite and thelondonpaper are a different way and field of use for newsprint.

This comes from a hypothesis that Wolfgang Riepl had almost a century ago. Kudos to my colleague Hayley for flagging this one up.