Links of the day

Reading Time: < 1 minute

Analyst: Half of ‘social media campaigns’ will flop – CNet News – two things to bear in mind:
1/ 70 per cent of all company IT projects fail, so 50 per cent failure rate isn’t that bad.
2/ Social media campaigns don’t cost nearly as much as web 1.0 experiments back in the day.

Investor David Einhorn Done With Microsoft, Ballmer