Brutally simple ad execution

I was wandering down to The Tea Factory to meet a friend for lunch and pick up the latest Sonim XP3 phone to review (stay tuned for unboxing pictures and the review) and came across this advert around where the Plannit Arches used to be.

It is brutally simple, you cannot fail to notice it. It puts the products benefits upfront and has a clear call to action.

Want longer lasting sex? Shoreditch High Street

However I can’t see it winning any awards in my lifetime. Given the centred text I don’t think that the art-worker had much creative input in the layout.