Brands2Life brand hijack leads to search reputation issue

Earlier this week a spoof Twitter account was set up in the name of Brands2Life.

 

Brands2Life brand hijacked

I took a snapshot of the Twitter account and put it on flickr (all the picture hosting for this blog is done on flickr) and in the space of just over a morning it has become the first and second highest ranking web page for the search term brands2life in a 24-hour period.

 

Brands2Life flickr page JPG

I was astounded how swiftly my flickr photo page had dominated the SERP (search engine results page) on Google for results in the last 24 hours. There is a social media case study in there in itself and proves one of the points that Stephen Waddington and myself were discussing at lunch time about the power of flickr in terms of SEO (search engine optimisation).

 

Brands2Life SERP

At the time of writing this post the flickr page featuring the screen shot of the Twitter account has been accessed 157 times in just over 24 hours.

4 Replies to “Brands2Life brand hijack leads to search reputation issue”

  1. Interesting. But I don’t think that the Google “past 24 hours” option tells you very much here. I could be wrong, of course. What’s interesting (to me) is that it’s already on the first page for a normal search. What should Brands2Life do about this? I’d say “seek to place stories on credible online media that AREN’T about misplacing their brand online.” But this may be naive.

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