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Brands2Life brand hijack leads to search reputation issue

In pr, pr2.0 on 19 December 2008 with View Comments

Earlier this week a spoof Twitter account was set up in the name of Brands2Life.

I took a snapshot of the Twitter account and put it on flickr (all the picture hosting for this blog is done on flickr) and in the space of just over a morning it has become the first and second highest ranking web page for the search term brands2life in a 24-hour period.

I was astounded how swiftly my flickr photo page had dominated the SERP (search engine results page) on Google for results in the last 24 hours. There is a social media case study in there in itself and proves one of the points that Stephen Waddington and myself were discussing at lunch time about the power of flickr in terms of SEO (search engine optimisation).

At the time of writing this post the flickr page featuring the screen shot of the Twitter account has been accessed 157 times in just over 24 hours.