Jargon Watch: Localwashing

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With the advent of globalisation we are no longer used to the seasonality of foods. If you want asparagus out of season it can be flown in from half-way around the world to the shelves of the local Tesco supermarket.

Sourcing from local suppliers is a way of reducing the carbon footprint of your shopping basket. There is an attraction for retailers targeting the socially conscious consumer to play up the local nature of a product, where these claims are optimistic or outright lies is localwashing.

Kudos to Piers Fawkes over at PSFK for this definition.