As seen on…

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I was looking at a ‘sleeve face’ advert on the back of thelondonpaper for Smooth FM when the artwork of The Beach Boys Greatest Hits caught my eye. There was a red stripe on the top corner labeled ‘as seen on TV’.

As seen on TV

It is amazing how hackneyed that phrase has become. Sullied by wonder kitchen gadgets and keep-fit devices and tacky costume jewellery on the likes of QVC and HSN.

So what would be the equivalent now? As seen on YouTube? As seen on Facebook? As found on Google? – Probably influencer endorsement, given that merely having the merit to appear on TV at one time was enough. The medium was indeed the message.

Instead, things are bit different. In fact, if I can’t find something on Google it immediately seems suspect. As seen on Google isn’t a ringing endorsement but a minimum level of trust. At least Google as a destination is better and more trusted than minor TV channels.