Memewatch: The first step to becoming a better PR professional is…

… developing a sense of curiousity.

Jonny Rosemont tagged me on a meme to surface what attributes PR professionals should develop. Jonny thinks that reading is a pre-requisite. I went with a wider attribute. If the person has a sense of curiousity, reading will follow as well having an critical viewpoint on their clients business and an open mind about new techniques.