I have been laid low with a cold and sore throat and decided to revisit The Naked Corporation: How the Age of Transparency Will Revolutionize Business by Don Tapscott & David Ticoll. I first read this a number of years ago and was impressed by the way the book covered point at which the rubber hit the road between digital communications and corporate reputation with some great case studies.
Some five years on, how does the book hold up? Surprisingly well, it is obvious from news stories that we see, conferences that I’ve gone to and questions that I keep getting asked that Tapscott’s ideas whilst right, haven’t permeated to the PR people who would most benefit from them.
Much of the book isn’t about technology per se but about best practice corporate ethos, process, behaviour and measures. Each case study has some real insights for corporate communications professionals.