Jargon Watch: Zombieconomy

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I was listening to Harvard Business IdeaCast and came across Umair Haque’s concept of the zombieconomy.

In the podcast, Haque talks about those sectors of the economy that whilst innovating are not doing transformational innovation. Examples of this would be:

  • Car manufacturers continuing to make SUVs rather than thinking about future growth markets for green vehicles or new markets in the rising middle classes of the BRIC countries
  • Gillette’s razor range post the launch of the Mach3
  • Microsoft’s gradual evolution of Windows NT via XP to Vista

Whilst an immense amount of effort and expertise has been expended in getting these new products out the door and they represent a leap forward in quality, performance, process or technology employed; from a consumer standpoint they either are no real change or steps taken down the wrong path.

Image courtesy of clarkmackey