Japanese youth fashion brand’s continues on path to global domination

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I recently wrote about the Tokyo Girl’s Collection retail phenomena: a potent brew of media, real-life experience, e-commerce and m-commerce that is taking Japanese retail by storm.


Uniqlo have done a collaboration with Tokyo Girls Collection on a jacket (click on the link and go to collection number one). The fact that they went with the Uniqlo indicates one of two scenarios:

  1. The Tokyo Girls Collection has the teflon brand resilence of Sanrio’s Hello Kitty
  2. The wheels are about to come off the TGC brand wagon, so they are milking it for all its work

My money is on option one.