I am probably a bit late to this, but given that I don’t drink, it may explain why I have been slow to catch on. Alexander McQueen has designed some limited edition packaging for Chivas Regal’s 18 year old malt whisky. It plays to that that quaint eccentricity that British luxury brands are perceived to have, and make them endearing to their clientele.
The bottle is covered in deep blue leather, this works really well; but isn’t a colour that I would have normally associated with whisky. This is topped by an enameled cap for the bottle that wouldn’t look out of place in Vivienne Westwood’s jewellery collection. Thanks to lifestyleasia.
There are 2,000 bottles worldwide, so if there are any still on sale, I wouldn’t go looking for it in your local Threshers.