I like: Coca-Cola’s summer designs of drinks cans

Big-food leviathan Coca-Cola busts some smart moves in packaging design. Last summer cans reflected the brand’s close relationship with the Beijing olympics and Chinese culture. This year they have done a really simple, clever execution around summer icons such as beach balls, barbecue sets and surfboards.

My favourite is the classic aviator sunglasses design, giving a humourous but clean execution.

Coca-Cola summer can designs

It is interesting to see how marketers have managed to become more playful with their brands over the years following in Google’s footsteps.