One of the big problems with social media that people don’t talk about is the varied terms of service (ToS) that govern the use of the platforms. Could you be signing intellectual property away? At one stage you could with Facebook’s ToS. The Electronic Frontier Foundation: an American organisation with interests in the rights of the internet citizens (netizens) as its sole objective has come up with a handy service which tracks changes and amendments to these called TOSBack.
Archived from blog posts I wrote for PR Week