Blogging versus lifestreaming

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A few years ago blogging was king and yet now some of the leading bloggers such as Steve Rubel and Robert Scoble have moved to lifestreaming. Simply put lifestreaming is the online equivalent of Ginsberg’s stream of consciousness or being the star of your very own Truman Show. Many former bloggers think that lifestreaming is the new blogging but US PR commentator Louis Gray wrote a post (far more eloquently than I would) explaining why blogging is complementary to lifestreaming and provides the basis of a ‘good quality’ lifestream.

Archived from blog posts I wrote for PR Week