With the demise of the Woolworths retail chain in the UK, there disappeared the artifacts of a number life experiences for generations of British children. The first place where girls are likely to have purchased make-up and perfume, it was the place where you saw the toys that you hoped Santa Claus brought you for Christmas and you flicked through records to get the latest release since there were only HMV or Virgin megastores in the largest towns.
The most iconic experience was the pic n’ mix counter. When Woolworths was resurrected as a purely online property, the new site wouldn’t be Woolworths without the online version of the pic n’ mix counter. They managed to do this in a fun way that allows you to ‘play’ at shopping.