Clever contextual copywriting

Clever contextual copywriting, originally uploaded by renaissancechambara.

I was getting the tube home when I noticed the clever copywriting in this advertisement for Magners Irish Cider. It fitted right in with the stuffy platform.

2 replies on “Clever contextual copywriting”

  1. Hehe, quite clever. Also, good use of white space, which draws attention to the text. Mind you, when you’re waiting for the tube, what else do you have to do besides read the posters? :D

  2. Though, sadly, it would now be illegal to cool yourself down with a refreshing bottle of Magners whilst travelling on the Tube. Probably because a lot of London’s drinkers are slow to mature…

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