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Clever contextual copywriting

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Clever contextual copywriting, originally uploaded by renaissancechambara.

I was getting the tube home when I noticed the clever copywriting in this advertisement for Magners Irish Cider. It fitted right in with the stuffy platform.

2 replies on “Clever contextual copywriting”

Though, sadly, it would now be illegal to cool yourself down with a refreshing bottle of Magners whilst travelling on the Tube. Probably because a lot of London’s drinkers are slow to mature…

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