CHART OF THE DAY: Breaking Down The Advertising Apocalypse – B2B marketing is at ground zero. All you people in business-orientated PR sectors like technology: be afraid if you are not running integrated digital programmes already. Your spend may be safe, but where are you going to get coverage?
Lesson learned – Paul Carr – interesting content in here about Telegraph blogging traffic. Makes me wonder about how well mainstream media will do, especially as the Telegraph is a good example of them doing a lot of the right things
Garlinghouse Is Back—And AOL’s Got Him | paidContent – not sure if this is a good move for AOL, Garlinghouse knows messaging services but wasn’t transformational at Yahoo!
Can Google Ever Provide “Exactly The Right Answer”? – it reminds me of Jeff Weiner’s (now CEO of LinkedIn) lofty expectations for knowledge search. You have to dream big to achieve big
Trends in Japan » Tokyo Girls Collection Fall 2009 – great article on the brand diversification strategy of Tokyo Girls Collection. Their last event attracted over 23,000 in-person attendees. Interesting the way that they have expanded into health & wellness.