Links of the day
CHART OF THE DAY: Breaking Down The Advertising Apocalypse – B2B marketing is at ground zero. All you people in business-orientated PR sectors like technology: be afraid if you are not running integrated digital programmes already. Your spend may be safe, but where are you going to get coverage?
trendwatching.com – “TRANSPARENCY TRIUMPH”
White Paper: Engaging the New Influencers – Steve Rubel
German Vogue anniversary edition = 732 page, that’s 2 kilos of fashion fun, folks! | Press Gazette
Lesson learned – Paul Carr – interesting content in here about Telegraph blogging traffic. Makes me wonder about how well mainstream media will do, especially as the Telegraph is a good example of them doing a lot of the right things
Garlinghouse Is Back—And AOL’s Got Him | paidContent – not sure if this is a good move for AOL, Garlinghouse knows messaging services but wasn’t transformational at Yahoo!
phone applications and real people :: Influxinsights
Mintel highlights global consumer trends | Fast Casual Trends
In Japan and Korea, consumers embrace social technology faster than marketers
Can Google Ever Provide “Exactly The Right Answer”? – it reminds me of Jeff Weiner’s (now CEO of LinkedIn) lofty expectations for knowledge search. You have to dream big to achieve big
Investors unhappy as Yahoo boss Bartz earns $2m from share sales
Trends in Japan » Tokyo Girls Collection Fall 2009 – great article on the brand diversification strategy of Tokyo Girls Collection. Their last event attracted over 23,000 in-person attendees. Interesting the way that they have expanded into health & wellness.
Rupert Murdoch’s News Corp launches global service to link all its outlets
What is the point of Technorati these days? – broadstuff