renaissance chambara | Ged Carroll counter-culture | life | design | geek stuff | otaku | social engineering | marketing

I like: Costa Coffee: buttons are for trousers not coffee machines

In design, marketing on 7 October 2009 with View Comments

I stepped out for lunch and picked up a sandwich at Costa Coffee. I went to the counter and noticed these badges that they kept at the counter.

Its a really smart message. Starbucks is stretching itself to instant coffee and coffee machines in offices and budget coffee providers like the McDonald’s McCafe and Krispy Kreme often use a glorified coffee machine to provide their lattes and cappuccinos. This is a low budget way to make the point and get the blue ocean space between competitors  and its own gourmet coffee.