HIPPO Syndrome

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I was attending the Echo Research 20th anniversary thought leadership seminar when I heard Rita Clifton of Interbrand mention the HiPPO Syndrome. Clifton mentioned meeting people from Google who apparently said all the data that they are sitting on means that they never are likely to succumb to HIPPO syndrome. HiPPO in this case means ‘Highest Paid Person’s Opinion’.

They say that like its a bad thing? I am sure Steve Jobs would beg to differ. But then how many leaders have as finally tuned aesthetic and sense of product that Jobs did? More jargon related posts here. More on how it related to products here: How to Defend Yor Product Plan When HiPPOs Attack on ProductPlan.