I was attending the Echo Research 20th anniversary thought leadership seminar when I heard Rita Clifton of Interbrand mention the HIPPO Syndrome. Clifton mentioned meeting people from Google who apparently said all the data that they are sitting on means that they never are likely to succumb to HIPPO syndrome. HIPPO in this case means ‘HIghest Paid Person’s Opinion’.
They say that like its a bad thing? I am sure Steve Jobs would beg to differ.
[...] renaissance chambara alias Ged Carroll – Jargon Watch: HIPPO Syndrome renaissancechambara.jp/2009/10/18/jargon-watch-hippo-syndrome – view page – cached renaissance chambara alias Ged Carroll counter-culture | life | design | geek stuff | otaku | social engineering | marketing — From the page [...]
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[...] They say that like its a bad thing? I am sure Steve Jobs would beg to differ. This is cross-posted from my personal blog. [...]
Posted by Jargon Watch: HIPPO Syndrome - Dot Comms on 19 April 2010 @ 2pm
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