Back in December last year, I light-heartedly posted about class and the internet. Part of this was inspired by an old article written in The Sun just before I joined Yahoo! back in 2005 (If you Yahoo, you’re chav by Harry Macadam February 3, 2005). But there is now very real digital ghettoes. It makes sense that this would happen, as online mirrors real life.
Recent research featured on The Next Web shows that there is a clear correlation between credit rating and email provider. This marks the creation of digital ghettoes, as clearly defined as your home postcode | zipcode. A secondary impact on this is that brands on the low end of this stick will find it hard to attract advertising revenue beyond loan consolidators and ambulance-chasing lawyers. Not great news for Microsoft, AOL and my former colleagues at Yahoo!.